There are some blogs that are so strongly branded that all you have to do is check out the logo on their Facebook page, and you’ll know exactly what website it represents. When you’re able to create that type of brand synchronicity in your blog niche, readers will automatically check out your blog whenever they have any questions related to your industry.
To begin branding your blog, start with the basics. Make sure that your blog has consistent design on each page, including all of your social media profiles. Even though using the same colors, font, and images may seem subtle, your readers will automatically recognize your style no matter where you post a link to your content.
This doesn’t necessarily mean that your logo needs to be elaborate and expensively designed. But you do need to choose a logo that will best represent the niche of your blog, using the same fonts and colors from your blog theme. When you use this logo on your Facebook, Twitter, and LinkedIn profiles, people will soon begin to recognize your blog based on this icon alone.
One of the biggest problems I see for bloggers who are trying to monetize or business trying to start blogs to promote their products/services is the lack of a mission or goal. It will be difficult to grow your blog and reach out to more followers if you don’t have a consistent vision or mission statement. You will likely try to put too many irons into the fire at once and will confuse your identity.
If you have an interior design blog to promote your company, then perhaps readers visit your blog to find insider design tips and do-it-yourself posts that they can’t find anywhere else. If your mission is to give readers easy tutorials in design that are hard to find online, stick with it. Readers will soon begin to recognize that you are living up to your claims and will become loyal visitors of your blog.
“Branding” doesn’t have to lead to goals outside of your blog either. If you brand yourself well, it’s easier to find “your people” – the readers who really connect to you and your ideas. A well-branded blogger typically has more loyal fans who will, in turn, comment, subscribe, make purchases, share content, and more.